Gannett announced a strategic reorganization Wednesday, dialing back on top executive effort devoted to publishing while elevating its smaller but growing digital marketing services business to one of two operating units. Maribel Perez Wadsworth, already in charge of USA Today and the regional USA Today network of 250 newspapers and sites, becomes president of Gannett Media, the publishing division.
LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features. First off, on Product listings - soon, you’ll be able to add the products that you’ve worked on as a sub-element in your experience listings.
When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers.
Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they went home, where they immersed themselves in “personal life” activities. On weekends, they did chores and went shopping. Advertisers could count on this behavior as the status quo—until the pandemic hit. Suddenly, many people began working from home. As the pandemic eased, hybrid work became the norm and life became blurred
As a vehicle for building a community around a brand or business online, social media is virtually unbeatable. However, with the number of people and organizations attempting to do the same, communications professionals need to refine their approach to gather a loyal community of followers.
On the fence about hiring a social media agency? We’ve drilled down the reasons why hiring an agency to manage your social media presence could be one of the wisest investments your brand can make. Sure, you could do it yourself, but that takes time, effort, and if you don’t know what you’re doing, a lot of money. Most people do this, and it’s why their social channels don’t get the results they want and eventually fizzle out. Instead, hand over the reins to an experienced team dedicated to bringing you results. It’s less stressful, saves you money, and gets you more returns than you could’ve hoped to get on your own.